Privacy Policy

1. Introduction

Viva Shop Limited ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

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2. What Data We Collect

We may collect the following types of personal data:

2.1 Identity Data

• Full name
  

2.2 Contact Data

• Billing address
• Shipping address
• Email address
• Phone number

2.3 Transaction Data

• Order history
• Payment details (processed securely by our payment partners)

2.4 Technical Data

• IP address
• Browser type and version
• Device information
• Cookies and usage data (see our Cookie Policy)

2.5 Marketing Data

• Your preferences for receiving marketing communications

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3. How We Collect Your Data

We collect your data through:

• Direct interactions: When you create an account, place an order, subscribe to our newsletter, or contact us.
• Automated technologies: Cookies and similar tracking technologies when you browse our website.
• Third-party sources: Payment providers (for fraud prevention).

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4. How We Use Your Data

We use your personal data for the following purposes:

Purpose	Lawful Basis
To process and fulfil your orders	Contractual obligation
To manage your account	Legitimate interest
To communicate with you (order updates, support)	Contractual obligation
To personalise your shopping experience	Legitimate interest
To send marketing emails (with your consent)	Consent (opt-in)
To comply with legal obligations (tax, fraud)	Legal obligation

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5. Sharing Your Data

We may share your data with:

• Delivery partners (e.g., Royal Mail, couriers) to fulfil orders
• Payment processors (e.g., Shopify Payments, PayPal) to process transactions
• IT service providers (e.g., hosting, email services)
• Legal authorities if required by law

We do not sell your personal data to third parties.

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6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for accounting, legal, and reporting requirements.

Typical retention periods:

• Order data: 7 years (for tax and accounting purposes)
• Marketing data: Until you unsubscribe
• Account data: Until you close your account

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7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

7.1 Right to Access

You have the right to request a copy of the personal data we hold about you.

7.2 Right to Rectification

You can request corrections to inaccurate or incomplete data.

7.3 Right to Erasure ("Right to be Forgotten")

You can request that we delete your personal data, subject to legal obligations.

7.4 Right to Restrict Processing

You can request that we limit how we use your data.

7.5 Right to Data Portability

You can request a copy of your data in a machine-readable format.

7.6 Right to Object

You can object to our processing of your data for marketing purposes.

7.7 Right to Withdraw Consent

If we are processing your data based on consent, you can withdraw it at any time.

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8. Cookies

We use cookies to enhance your browsing experience. Please see our Cookie Policy for full details.

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9. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.

These include:

• SSL encryption (secure browsing)
• Secure payment gateways
• Access controls and restricted permissions
• Regular security reviews

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10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of such third parties. We encourage you to read their privacy policies.

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11. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

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12. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. Please check this page regularly.

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13. Contact Us

If you have any questions, concerns, or would like to exercise your data rights, please contact us:

• 📧 Email: vivashopcustomer@gmail.com
• 🏢 Viva Shop Limited
  128 City Road, London, EC1V 2NX
  United Kingdom